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What is SEO?

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Analytics

What is SEO?

SEO, which stands for Search Engine Optimization, is a method of adjusting your website to make it more friendly to search engines by understanding the operating rules of search engines, thereby obtaining higher rankings in search results. The purpose is to increase the number of visits to the website and improve the commercial value of the website.

Search Engine Optimization Tutorial:

Keyword research: Use keyword planning tools to choose the right and relevant keywords, then perform targeted optimization.

Quality content: Provide valuable content to attract search engines and visitors. Both the quality and relevance of your content can impact your search engine rankings.

Meta tag optimization: Use appropriate title tags (H1, H2, H3, etc.) and meta descriptions so that search engines and users can better understand the content of your page.

URL structure: A concise and clear URL helps search engines understand the theme of the web page.

Link Building: Internal and external links from reputable websites improve your website rankings.

Website speed and mobile optimization: Search engines will prioritize websites that have fast page loading times and are mobile-friendly.

Website structure and navigation: Good page structure and clear navigation can enable search engines to better crawl your website content and also improve user experience.

Please note that these are just basic SEO strategies. In fact, SEO is an ongoing process that requires patience and time to optimize and obtain results.

‘’ 如果有不滿意的狀況，那就試著改變它。如果你沒辦法改變它，那就改變你的想法吧。’’ （ If you don’t like something, change it. If you can’t change it, change your attitude. ）

Maya Angelou

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The quality and relevance of your content are both important considerations for content marketing and SEO.

  • Content Quality
  • Content Relevance

How do you measure the quality and relevance of content?

Content quality:

Grammar and Spelling: A quality content should be free of grammatical and spelling errors.

Originality: Content should be original and should not be plagiarized or reproduced.

Depth and richness: Quality content should provide detailed information and discuss the topic in depth.

Applicability: Content should provide practical and actionable value to readers.

Clear structure: Good content should have good paragraph divisions, clear headings and sub-headings.

Content relevance:

Topic relevance: Is your content relevant to your brand, product or service?

Use of keywords: Are keywords related to the topic used?

Target Audience: Is your content targeted to the target audience you want to attract?

Timeliness: Does your content match current trends and market needs?

These are all measures of content quality and relevance, but the final evaluation criteria should be driven by your business goals and reader feedback.

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