Custom E-commerce Websites
Custom e-commerce websites are tailored to cater to businesses that want to sell products or services online. These websites are designed with a focus on functionality, easy navigation, and user experience — all aimed at facilitating seamless transactions. A few key characteristics of an e-commerce website includes:
Product Catalogue: A product catalogue is an essential component of an e-commerce website. It displays all the products available for purchase.
Shopping Cart & Checkout Process: Customers can select multiple products and add them to their cart. The checkout process then allows customers to make the purchase in just a few clicks.
Payment Integration: E-commerce websites need to be integrated with diverse payment gateways ensuring easy transactions.
Brand Image Websites
A brand image website, on the other hand, aims to build a digital presence rather than enabling online sales. It’s about showcasing who the company is, what it offers, and why it stands out. A few key characteristics include:
About Us Page: This section of the website tells the brand story and conveys the mission, vision, and values.
Services Page: This delineates the services or products offered and highlights their features and advantages.
Contact Information: A brand image website typically has detailed contact information, encouraging visitors to reach out via email, phone, or contact forms.
In summary, while a custom e-commerce site focuses more on the selling aspect and streamlining the purchasing process for consumers, a brand image website is more about establishing an online presence, providing information, and communicating the brand’s unique proposition. A sound web design agency tailors these web solutions based on the business requirements.
